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ATLANTA, September 9, 2005 – To assist in planning relief efforts, The
Weather Channel Interactive has made mobile text message weather
forecasts available at no charge for relief workers in the Gulf Coast region.

Those needing a forecast can simply text the city name or zip code to STORM
(78676) for a 36-hour forecast or add NOW and a space before the city
name or zip code to receive a text message with current conditions.

The Weather Channel and its partner Mobile Media have made the service
available due to text messaging service being more available than voice
in some areas impacted by Hurricane Katrina. The service is available
through most major providers and standard carrier text message fees will apply.

About Mobile Media
The Mobile Media Company is the leading producer and global distributor
of branded, made-for-mobile entertainment, interactive TV formats and
mobile marketing concepts. The Company currently engages with an audience of
over 500 million mobile throughout Europe, North America, South America and
Asia Pacific, working in partnership with mobile network and portal
operations, media companies and brand managers and agencies. Mobile Media is
headquartered in Oslo, Norway, with offices and technology development
centres in UK, Romania, Hong Kong, China and the US. For more
information, please visit: www.mobilemedia.com or send an e-mail to

About The Weather Channel Interactive
weather.com, a product of The Weather Channel Interactive and the Web
site of The Weather Channel, is the ultimate source of weather on the Web.
The site helps users plan their lives by delivering timely current
conditions, expert forecasts and relevant lifestyle content for 98,000 locations
worldwide. weather.com reaches more than 25 million unique users each
month and is the most popular source of online weather, news and information.
Its content is currently ranked the 10th most popular according to
Nielsen//NetRatings. The Weather Channel Interactive is the leading
provider of broadband and wireless weather products and also provides consumers
with unique and customizable products such as Desktop Weather by The Weather
Channel and Notify! by The Weather Channel, a personalized weather
alert service.


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